About
Highly accomplished Senior Service and Sales Leader with over 17 years of progressive experience in the healthcare industry, specializing in strategic partnership management, P&L oversight, and operational excellence. Holds an MBA with Merit, demonstrating expertise in healthcare supply chain digitalization and cross-functional team leadership. Proven ability to drive significant revenue growth, optimize business processes, and build high-performing teams, consistently exceeding performance objectives in complex global environments.
Work Experience
Senior Service Manager
STERIS SOLUTIONS PTE. LIMITED
Apr 2023 - Present
Singapore, SG
Leads the Singapore Field Service business as Head of Service, responsible for P&L, strategic direction, and optimizing service delivery for customers.
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Led the Singapore Field Service business as Head of Service, managing a 12-member team to drive quality service delivery and enhance customer engagement.
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Managed the P&L for the Singapore Field Service business, providing strategic direction to achieve sustainable service revenue growth and operational efficiency.
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Developed and executed local service strategies and business plans, contributing input to global strategy and optimizing service delivery by managing productivity and standardizing processes.
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Drove key service business objectives, including revenue growth, cost optimization, and business process implementation, enhancing the Customer Engagement Model.
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Negotiated and established Service Level Agreements (SLAs) with local leadership and service providers to ensure execution of objectives and drive customer satisfaction and loyalty.
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Implemented service metrics to accurately report performance, enhancing visibility on quality, timeliness, and efficiency across the Singapore Service Organization.
Strategic Procurement Manager (Surgical Supplies)
ALPS PTE. LTD.
Oct 2021 - Mar 2023
Singapore, SG
Managed strategic procurement of surgical supplies for Public Hospital Institutes (PHIs) in Singapore, ensuring governance and audit compliance while driving efficiencies.
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Executed strategic procurements for surgical supplies on behalf of Public Hospital Institutes (PHIs) in Singapore, ensuring compliance with procurement governance and audit requirements.
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Developed and executed local and global sourcing strategies across multiple spend categories, aligning with global teams to integrate local healthcare market insights for effective strategy execution.
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Achieved significant financial benefits by aligning procurement plans and savings methodologies with internal stakeholders and local healthcare budgets.
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Transformed the supply chain to enhance responsiveness and value, resulting in improved cost control, complexity reduction, and adoption of best-practice procurement with KPIs.
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Drove operational efficiencies by ensuring Contract & Preferred Supplier list compliance and managing tail spend through SAP Ariba, optimizing procurement processes.
Country Sales Manager (Singapore)
KARL STORZ ENDOSCOPY SINGAPORE PTE LTD
Feb 2017 - Aug 2021
Singapore, SG
Led Sales & Marketing for various medical product lines in Singapore, managing an annual budget of SGD11-12 million and driving significant revenue growth.
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Developed and executed a strategic plan that increased annual sales revenue threefold compared to the previous incumbent, optimizing product mix and pricing strategies.
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Secured over S$5.3 million in tenders from 2019-2020, including major contracts with Tan Tock Seng Hospital (S$1.3M), Mount Alvernia Hospital (S$1.75M), and Sengkang General Hospital (S$2.3M) for medical devices and integrated operating rooms.
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Managed and developed a 10-member sales team, implementing training and incentive programs that significantly enhanced overall sales performance.
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Directed cross-functional teams to overhaul workflows for medical device installations in operating theaters, mitigating associated risks and improving efficiency.
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Negotiated distribution agreements and implemented pricing strategies, driving new business development, increasing margins, and maintaining market share.
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Appointed Data Protection Officer (2017-2020), Pandemic Team Member and Safe Management Officer (2019-2021), and Salesforce Administrator (2019-2021), demonstrating leadership in compliance and operational support.
Corporate Manager
ASTROMED PTE LTD
Jul 2014 - Jan 2017
Singapore, SG
Managed sales and marketing strategies, business development, and operational streamlining for medical device distribution in Singapore and Brunei.
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Secured 3 exclusive medical device distributorships from the USA by designing and implementing strategic medium to long-term business plans for Singapore and Brunei.
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Streamlined overall business activities by developing efficient processes for product distribution, registration, and purchasing, significantly enhancing business operations.
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Successfully obtained exclusive distributorships for key medical device brands including Mega Medical (Korea), Lincoln Diagnostics (USA), and ALK-Abelló A/S (USA) for the Singapore market (2014-2015).
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Established clear short, medium, and long-term goals for product and service groups, driving growth and optimizing resource allocation.
Country Manager
LUMENIS SINGAPORE PTE LTD
Mar 2014 - Jul 2014
Singapore, SG
Led a 4-member sales team with a US$2.5 million target, overseeing marketing, sales, and technical support for Lumenis Group products in Singapore.
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Directed a team of 4 direct reports, achieving a sales target of US$2.5 million within a 4-month tenure.
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Orchestrated a Public Awareness Campaign by partnering with medical societies and hospital groups, effectively promoting medical equipment.
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Implemented data-driven sales and marketing strategies based on market pricing analysis, enhancing competitiveness and sales conversion rates.
Country Manager
OLYMPUS SINGAPORE PTE LTD
Apr 2013 - Mar 2014
Singapore, SG
Established and led the Singapore Country Manager role, overseeing Sales and Marketing for multiple medical product lines and Field Service Engineering with a S$19.5 million sales target.
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Spearheaded the establishment of the Singapore Country Manager role, leading Sales and Marketing for Gastrointestinal, Endoscopy Therapeutic Accessories, Surgical Products, and Field Service Engineering.
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Managed a team of 15 direct reports, overseeing a sales target of S$19.5 million, including service contracts.
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Secured the National Heart Centre Singapore tender worth S$1.5 million (2014) and the upgrading of the ASTC tender at NUH worth S$1.0 million (2013).
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Managed comprehensive P&L and inventory control to sustain operating income and optimize business cash flow.
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Monitored and optimized field service execution (installations, maintenance, repairs) in Singapore, ensuring timely completion, regulatory compliance, and identifying trends through service record analysis.
Associate Country Manager
OLYMPUS SINGAPORE PTE LTD
Apr 2011 - Mar 2013
Singapore, SG
Supported the Country Manager in driving strategic sales and marketing initiatives for medical product lines and field service engineering.
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Supported strategic sales and marketing initiatives for medical device product lines, contributing to regional business growth.
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Collaborated with cross-functional teams to streamline operations and enhance customer relationships and satisfaction.
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Assisted in monitoring market trends and competitive landscapes to inform business strategies and identify new opportunities.
Senior Product Specialist
OLYMPUS SINGAPORE PTE LTD
Apr 2009 - Mar 2011
Singapore, SG
Specialized in promoting and supporting medical products, providing technical expertise to sales teams and customers.
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Provided in-depth product expertise and technical support to sales teams, enhancing product understanding and sales effectiveness.
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Conducted comprehensive product demonstrations and training sessions for key clients, fostering strong customer relationships and product adoption.
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Analyzed market feedback and customer requirements to contribute to product development and improvement initiatives.
Product Specialist
OLYMPUS SINGAPORE PTE LTD
Aug 2006 - Mar 2009
Singapore, SG
Focused on product promotion and technical assistance for medical equipment, supporting sales efforts and customer satisfaction.
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Supported sales efforts by delivering compelling product presentations to potential clients, contributing to sales pipeline growth.
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Assisted in resolving customer technical inquiries and issues, ensuring high levels of client satisfaction and retention.
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Contributed to market research activities to identify new business opportunities and competitive advantages.
Professional Medical Sales Representative
SANOFI SINGAPORE PTE LTD
Mar 2005 - Jul 2006
Singapore, SG
Represented Sanofi in medical sales, engaging with healthcare professionals to promote pharmaceutical products and achieve sales targets.
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Managed sales territories, consistently achieving sales targets for pharmaceutical products within the medical sector.
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Built and maintained strong relationships with healthcare professionals, enhancing product adoption and market presence.
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Provided accurate product information and clinical data to medical practitioners, supporting informed prescribing decisions.
Unit Manager / Licensed Financial Consultant
IPP FINANCIAL ADVISORS PTE. LTD
Oct 2003 - Feb 2005
Singapore, SG
Managed a unit and provided comprehensive financial consultation services, advising clients on investment and financial planning.
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Led a team as Unit Manager, guiding financial consultants to achieve sales objectives and client satisfaction.
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Provided comprehensive financial planning and investment advice to clients, helping them achieve financial goals.
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Developed and expanded client portfolios through effective relationship management and needs-based selling.
Senior Technician
REPUBLIC OF SINGAPORE AIR FORCE (RSAF)
Sep 1996 - Sep 2003
Singapore, SG
Performed advanced maintenance and technical support for RSAF equipment, ensuring operational readiness and adherence to safety standards.
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Conducted advanced technical maintenance and troubleshooting on complex equipment, ensuring high operational readiness rates.
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Trained junior technicians on equipment operation and maintenance procedures, enhancing overall team capabilities and efficiency.
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Implemented preventative maintenance schedules, significantly reducing equipment downtime and improving system reliability.